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Industry Insight | September 2020

Get our latest whitepaper: The Future of Content

In the pages that follow we will explore how marketers can adapt to—and thrive in—a new lived reality, with a focus on three guiding principles:

  1. Flexibility First: Getting content to market quickly has never been more important, which makes nimble processes and close collaboration with agency and production partners key.
  2. Be Real: From the nature of stories to the style of production, content must reflect the world as it is today in order to be authentic.
  3. Less is More: Brands should create lower- frequency, high-impact value exchanges via holistic branded and utility-driven environments.

Click here to download the entire paper on how our strategies, editorial and creative approach, and operations have evolved as a result of the “new normal.”