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12.12.17

Chris Hercik Presents at NYC Media Lab Event

The Exploring Future Reality 2017 event took place on November 30th at the NYU Kimmel Center. The annual NYC Media Lab innovation seminar is designed to focus on the impact of VR/AR on the media and technology industry, including best practices for storytelling, prototyping and distribution. This year’s event included cutting-edge demos of virtual, augmented and mixed reality prototypes; hands-on workshops exploring the latest production tools; and presentations from leading industry experts, including Chris Hercik, the Foundry’s Chief Creative Officer. In the session “Media, Entertainment & Gaming,” Hercik took a deeper dive into how the media industry is building teams, running experiments and making money with virtual and augmented reality.