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Awards | December 2021

Campaigns by The Foundry, Dotdash Meredith’s Native Advertising Studio, Selected as Winners of Pressboard’s Top 100 Branded Content Partnerships of 2021.

(NEW YORK, NY, DECEMBER, 2021) Several standout branded content campaigns created by Dotdash Meredith’s native advertising studio, the Foundry, have been selected as winners of Pressboard’s Top 100 Branded Content Partnerships of the year. Chosen from more than 8,800 campaigns, the Foundry’s work was selected across multiple categories, from Originality to Arts & Entertainment, Commerce Content to Health & Wellness. 

Pressboard receives hundreds of submissions, in addition to the thousands of campaigns that are measured through Pressboard Studio software each year. Campaigns are evaluated using a 50-point system. Points are awarded for audience value, originality, production value, partnership fit, and performance. 

See the full list of winners below. 

CATEGORY: Top 10 – Originality
“Dial Up Your Resolutions”
– Publisher: SHAPE 
– Advertiser: Fiber One

CATEGORY: Top 10 – Partnership Fit
“Magic in a Glass”
– Publisher: Food & Wine
– Advertiser: Visit Scotland

“We Mapped Out the Ultimate Georgia Road Trip” 
– Publisher: Travel + Leisure
– Advertiser: Explore Georgia

“Kid Foodology” 
– Publisher: Parents
– Advertiser: Walmart

CATEGORY: Top 10 – Commerce Content
“BFFs Really are the Best” 
– Publisher: Hello Giggles
– Advertiser: L’Oréal

CATEGORY: Top 5 – Arts & Entertainment
“Epic At-Home Movie Night” 
– Publisher: Entertainment Weekly
– Advertiser: Walmart

CATEGORY: Top 5 – Beauty & Fitness
“The Skinterview” 
– Publisher: InStyle
– Advertiser: Ulta Beauty

“Build a Bucket List Worth Celebrating” 
– Publisher: PEOPLE
– Advertiser: L’Oreal

CATEGORY: Top 5 – Food & Drink
“Eat This Now” 
– Publisher: Allrecipes
– Advertiser: Country Crock

“Need Vin-spiration?”
– Publisher: Food & Wine
– Advertiser: Loire Valley Wines

CATEGORY: Top 5 – Health & Wellness
“A Game Changer for High-Risk Medications”
– Publisher: Health
– Advertiser: Validose

ABOUT THE FOUNDRY
The Foundry is Dotdash Meredith’s native advertising creative lab and content studio and is home to some of the world’s most innovative creative thinkers. They develop content in the voice of Dotdash Meredith’s brands while telling their partner’s story to drive the outcomes their business requires. They are relentless in the pursuit to create experiences that inspire and drive action. The insights are their own and powered by a deep relationship with their audience. They are creatively led and data-driven. The Foundry develops 400+ campaigns, including thousands of creative assets, for 280+ marketers annually. 

ABOUT DOTDASH MEREDITH
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust Dotdash Meredith to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Dotdash Meredith is based in New York City and is an operating business of IAC.