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12.9.16

Brought back to LIFE: Time Inc.’s new VR platform

LIFE VR, Time Inc.’s dedicated virtual reality platform featuring next-level storytelling from Time Inc.’s global brands, launched this past September. An extension of the historic and beloved LIFE brand, at launch the LIFE VR slate features immersive experiences.

The launch included “Defying the Nazis,” the VR companion to the new Ken Burns PBS documentary; “Fast Ride” from The Drive, which puts you in the passenger seat of one of the world’s fastest cars; and “LUMEN” a nonlinear interactive experience that helps users de-stress in minutes. LIFE VR, which is operated under the auspices of Time, The Foundry and Time Inc. Studios, will house all virtual reality content from Time Inc. brands.

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