Campbell’s
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The Dotdash Meredith and Campbell’s partnership is a three-year campaign that reaches far beyond the bounds of a standard publisher/client relationship. Together, we’ve created a robust content ecosystem that exists across “always-on” social, Campbell’s O&O recipes, as well as trend-driven campaign pulses.
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After auditing Campbell’s recipe library, we are leveraging our production studios to refresh and redevelop existing Campbell’s recipes that don’t meet standards.
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Redeveloped Recipe:
Mac + Cheese Cups -
Redeveloped Recipe:
Turkey Noodle Skillet Bake -
Redeveloped Recipe:
Cheesy Hash Brown Bake -
Redeveloped Recipe:
Puffed Turkey Pot Pie