Redefining Content Creation

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The Dotdash Meredith and Campbell’s partnership is a three-year campaign that reaches far beyond the bounds of a standard publisher/client relationship. Together, we’ve created a robust content ecosystem that exists across “always-on” social, Campbell’s O&O recipes, as well as trend-driven campaign pulses.

  • We capitalized on both seasonal and ephemeral trends to create quick-turn social videos, organically weaving Campbell’s products into real-time conversations

  • We served up personalized recipe suggestions to consumers looking for new dinnertime ideas.

  • Original recipe creation and influencer-led content drove engagement across multiple platforms.

  • After auditing Campbell’s recipe library, we are leveraging our production studios to refresh and redevelop existing Campbell’s recipes that don’t meet standards.

  • Redeveloped Recipe:
    Mac + Cheese Cups

  • Redeveloped Recipe:
    Turkey Noodle Skillet Bake

  • Redeveloped Recipe:
    Cheesy Hash Brown Bake

  • Redeveloped Recipe:
    Puffed Turkey Pot Pie