A series of social-first videos and shoppable digital articles for Byrdie featured women of varying styles, body types, and budgets across several different communities, sending the message that all women can own their unique style with picks from Macy’s.
When mapping out these concepts, we looked at internal SEO data as well as trend reports from our trusted editors before pairing those insights with clothes and accessories available at Macy’s — thus ensuring we were sharing the kind of content and styles our readers were actively looking for.
