Olay Body
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In October, Byrdie teamed up with Olay to immerse consumers in the beautiful and visually stimulating world of Olay Super Serum via a two-day pop-up experience outside a New York City Target.
During the event, which marked Olay’s biggest skincare launch in over a decade, attendees had the opportunity to watch product demos by brand scientists, take advantage of an interactive photo booth, and swap out their empty serum bottles for a complimentary bottle of Olay Super Serum.
The engaging experiences at the in-person event supplemented by a robust mix of influencer- and editor-led social content on Instagram and TikTok encouraged consumers to interact with Olay across multiple touchpoints.
The Olay Super Serum Swap campaign delivered 22.8M total impressions, with more than 1,800 attendees visiting the eye-catching pop-up on the streets of SoHo.