Neutrogena’s 21 Day Hydrated Skin Challenge

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Dotdash Meredith partnered with Neutrogena® to support the launch of Neutrogena® Skin Hydration Astaxanthin Gummies With Vitamin C.

Leveraging the authority of in-house editors and the expertise of board-certified dermatologists, we created an interactive, calendar-style native destination rooted in Byrdie and SHAPE, four digital native articles, co-branded mailers for The Byrdie Collective (our exclusive endemic beauty community who actively try and review the latest skincare products), and custom video.

The goal was to maximize reach, generate buzz, and scale awareness while efficiently managing the allocated budget — all within a five-week turnaround from kickoff to launch.

The 21-Day Hydrated Skin Challenge native destination saw 2x the average engagement rate (9.2%), while media banner CTRs were 9x benchmark (0.64%) against the 300×600 ad size within the skincare section sponsorship on Byrdie and 3.7x benchmark (0.26%) within endemic supplement and vitamin environments across Verywell Family.