Meal Culture Engine

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Dotdash Meredith worked with Campbell’s to create a true “meal culture engine,” a never-been-done-before native content ecosystem.

  • We capitalized on both seasonal and ephemeral trends to create quick-turn social videos, organically weaving Campbell’s products into real-time conversations.

  • Cheesy Potato Bundt Cake

  • Southern Heat Battle

  • #GirlDinner

  • Unlike normal custom content campaigns, our content incubator hinged on a weekly feedback loop and agile, responsive content creation.