Dotdash Meredith worked with Campbell’s to create a true “meal culture engine,” a never-been-done-before native content ecosystem.
We capitalized on both seasonal and ephemeral trends to create quick-turn social videos, organically weaving Campbell’s products into real-time conversations.
Cheesy Potato Bundt Cake
Southern Heat Battle
#GirlDinner
Unlike normal custom content campaigns, our content incubator hinged on a weekly feedback loop and agile, responsive content creation.