
PEOPLE, The Recording Academy, and Sephora hosted the inaugural A Celebration of Women In The Mix, a high-profile event taking place at GRAMMY House to honor and amplify the voices of women in music. The event played an integral role in a larger multi-platform partnership and served as the kick-off to GRAMMYs Week.
A Celebration of Women In The Mix featured a networking luncheon, a panel discussion, performances by Sephora Sounds distinguished artists, and a captivating showcase from GRAMMY-nominee Emily King. Sephora provided make-up touch ups to guests in addition to a captivating sound and video booth.
Among the 200+ attendees were influential professionals in all aspects of music, girls from The Recording Academy partner organizations, executives and friends of The Recording Academy, PEOPLE, and Sephora, and members of the press. In addition to forging meaningful connections among industry decision makers and rising talent, the event generated more than 1.9B earned media and press impressions, including robust editorial and native coverage in PEOPLE.